Here's a great article available for download (fee) on the Harvard Business Review site. The reason I say it's a great article is because it touches upon common themes faced by all retailers - from the US to China. In our dealings with developers, retailers, and brand owners here in Asia, we deal with these 5 rules all the time, and I suggest spending the $6.50 and downloading the article if you don't already subscribe to HBR.
"In tough times, managers instinctively rush to unleash a host of new programs and initiatives—they extend store hours (or cut them back), implement a new staffing system, reallocate store space, introduce or extend loyalty programs, offer “triple point days” and special promotions for big spenders, reorganize store operations or the merchandise or marketing department—even tinker with the parking lot..."
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